Friday, 10 April 2015

Top Web Design Trends for 2015

The core principles of web design, such as usability and consistency, remain constant. Some trends, however, should not be overlooked. Here’s a look at some of them.

The World is Flat
Minimalist, flat design (as opposed to highly stylistic Web 2.0 design) has become dominant in recent years and isn’t likely to go away any time soon. This characteristic is especially common among smaller design elements such as menus, icons, and illustrations. 

Alive with SVG
The XML-based Scalable Vector Graphics (SVG) format enables sharp and easily scalable web design elements as well as animation that help sites come alive.

Responsive Design
With new devices such as smart TVs and even watches making an entrance, the ability to provide a seamless browsing experience regardless of the user’s platform or screen size becomes more significant than ever. 

Sunday, 5 April 2015

Top SEO Tips Small Business Owners Should Know

If you’re a small business owner, bear in mind that search engine optimisation (SEO) practices deemed so effective in the past may prove otherwise these days. With that said, here are a few SEO tips you need to keep in mind this 2015.

Maintain a company blog
If very few customers are returning to your site, you better change that soon. A company blog can help you get started, especially if your posts target the right keywords and are specifically crafted to provide relevant information. With quality content, you can reignite the bond between your business and your target client. 

Mobile optimization is near-mandatory
Starting April 21st, Google will count mobile responsiveness as a legitimate global ranking factor for all mobile search results. Smartphones and tablets comprise 35 % of all organic search traffic, which means you need to prioritise mobile optimisation. Your site has to be mobile-friendly, or you’ll be left behind.

Combine paid advertising with SEO 
 AdWords, Facebook Ads, or Bing Ads campaigns can be affordable and effective, provided they are done correctly. Combined with thorough knowledge of SEO, a solid PPC campaign can make for a potent online markting strategy. 
Take advantage of social media
What’s so great about social media? Two things: it’s all-encompassing and it’s free. Social media facilitates easy interaction with your target market, regardless of your business’ dimensions. With the appropriate geo-location tools, you can also optimize your social media pages for local search results.