Tuesday, 31 March 2015

Effective Sunshine Coast Website Design All Boils Down to Usability

Website design is not just about visual impact as it also encompasses the overall user experience. Usability, then, should be your ultimate goal when it comes to effective Sunshine Coast website design. Put yourself in the shoes of a potential customer who is looking for the products or services you offer. That customer types in a search phrase on Google and sees your site listed on the first page of search results, which means your site is optimised for the Web. The user experience has only just begun. You want that person to be more than a visitor, but an actual paying customer. If that person finds your site rather cumbersome or utterly unusable, that conversion simply won’t happen.

Monday, 30 March 2015

Sunshine Coast SEO Services Provides Valuable Keyword Research Reports

Good web design, content marketing, and search engine optimisation or SEO services on the Sunshine Coast are all key to a solid online presence that allows you to achieve top search engine rankings, better visibility, and optimal customer engagement. These activities are all geared toward helping your target audience find your business on the Web. You already know that your target customers use search engines whenever they need information on a certain product or service , but exactly what keywords do they use to look for businesses like yours? Although you may know your business through and through and most likely have an idea of the sort of keywords you should use to optimize your content for the Web, customers and business owners do not always think alike. You might also be missing out on keyword combinations that yield surprisingly good results. That’s where keyword research comes in.

Wednesday, 25 March 2015

The Need for Vivid and Responsive Web Design on the Sunshine Coast

More and more internet users nowadays have come to appreciate parallax scrolling, a computer graphics technique where background images move more slowly than those in the foreground, which creates an illusion of depth and immersion. Popularly used in video games, this visual technique enhances navigation and makes for a stimulating content presentation. Sunshine Coast web design features that embody the spirit of a tech-driven lifestyle will benefit businesses as well as create a pleasant user experience for the customer. Count on web design and development specialists such as Marketing theProduct to create the kind of business website that strengthens your brand image online, engages site visitors, and gets mores customers through your door.

Sunday, 22 March 2015

Sunshine Coast Insurance Brokers: Defence Against Cybercrime Threats

With more and more business operations carried out over the Internet, it’s no surprise that cyber-attacks are among the most threatening risks for businesses this year. Most experts believe, however, that while the risk of cybercrimes is rising in Australia, it might take more than a year for businesses to fully realise its danger. Cybercrimes had definitely taken its toll on the Australian economy, costing more than $1.65 billion worth of losses per year. At times, cyber-attacks could be elaborate, initiated by anonymous hackers to obtain an exorbitant amount of money from businesses. On the other hand, even employees can put businesses at risk of cybercrimes, with breaches happening due to simple occurrences, such as sending a confidential email to the wrong person. With these growing risks to a business, it’s increasingly important to seek help from insurance brokers in the Sunshine Coast to be protected from potential losses due to cybercrime.

Friday, 20 March 2015

How Management Liability Insurance Covers You from Thieving Employees

Among many other risks that a business might face, loss due to thieving employees is one of the most complicated things to deal with. In such cases, a business does not only lose a part of their assets or stocks, but they are also at risk of facing unfair dismissal charges from these dishonest employees. Nevertheless, this does not mean that you should be ignoring these events, particularly if an employee had taken quite a significant amount of assets from you. A good example would be what happened in a coal mine near Newcastle. According to reports, a 38-year-old mineworker has been charged for stealing over 300 kilograms of copper wire from a coal mine at Black Hill. Police found three 100 kilogram spools of copper wire (worth around $3,500) from the mineworker’s car during a search, the same quantity which was reported to be stolen.

Wednesday, 18 March 2015

Sunshine Coast Insurance Protects your Business from Cyber Crimes

It’s important for any business to protect its “identity”, particularly the sensitive personal and confidential information on file, against online hackers. Cybercrime attacks in Australia have cost the country’s businesses $4.5 billion in average losses annually, with the average cost per data breach costing up to $2.16 million. When you know your data cannot be compromised at any cost, it’s important to obtain a Sunshine Coast insurance that protects and covers losses against hacks or leaks of private information.

Tuesday, 17 March 2015

Are You Covered By Business Interruption Insurance? Now’s the Time

The Sunshine Coast has seen quite a lot of damage recently, with the onslaught of Cyclone Marcia causing road closures, class suspensions, flight cancellations, and business interruptions, including hospitals. In fact, during the storm, many of the hospitals in the Sunshine Coast had to cancel most of its outpatient appointments as a precaution. Natural disasters like cyclones, earthquakes, and fires severely hamper business operations that may even prompt a shutdown of activities for days. These events affect the financial prospects of one’s business with days of lost productivity and sales.

Monday, 9 March 2015

Why You Need Responsive Web Design

Before you move on to any other search engine optimisation efforts, you need to get your website’s design and content down pat. Your website, after all, should serve as a strong foundation of your business’ online presence. Responsive web design became a byword a few years ago when tablets and smartphones began to dominate the market, and has since seen widespread implementation. A mobile-responsive website has the following advantages. 

Monday, 2 March 2015

Features to Look for When Getting an SEO Partner

Resorting to black hat (unethical) SEO methods to obtain a higher search engine ranking can cost you dearly down the line. Search engines such as Google punish violators by sending them far down the search results ranking or even outright blacklisting them. If you’re new to SEO, here are things to bear in mind.

1.      Credible Brand Image. Do not base your trust solely on what the company presents to you. Interview some of the agency’s present and past clients and get feedback as to how the agency fares as a business partner, e.g. are they able to deliver results?

SEO Services in the Sunshine Coast Need Relevant and True Content

From traditional TV, radio, newspaper, and billboard advertising, businesses these days have come to adopt various online marketing strategies that include SEO, pop-up ads, and banner ads, to name a few. Then and now, the challenge for marketers is to ensure the products and services they advertise get noticed. Julia McCoy, Search Engine Journal writer, discusses how content marketing, i.e. marketing presented as actual content, can be useful for capturing a target market’s attention as well as helping SEO Services in the Sunshine Coast succeed.