Yes, of course! At this day and age, it’s a must for
you to take advantage of modern technology to improve your business. When it
comes to marketing, gone are the days where you solely have to rely on radio ads,
billboards, and TV adverts to let people get to know your business better. These
days, marketing is also done through social media and search engines like
Google. If you want to get on board this new trend, you’ll need SEO.
In case you don’t know what it means, SEO stands for
‘search engine optimisation’, an internet marketing strategy which, to put it
succinctly, aims to divert traffic to a certain website by improving its search
engine ranking. How exactly this is done varies from one SEO company to
another, but it generally involves adding relevant, optimised content, such as
articles, blog posts, and news stories, to the website in question.
If you’re not convinced that SEO applies to your
business, then you need to be aware that as of August 2013, there are about
16.3 million regular internet users in Australia. Even a fraction of that
number means your business can have hundreds of thousands of online customers.
What’s more is that majority of these people surf the Web through mobile
devices; you wouldn’t be able to reach them if you don’t have an effective SEO
strategy.
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