Thursday, 17 July 2014

Newbie Web Design Pitfalls to Avoid

Small businesses should always make it a point to make and build their own website so their target market can easily find them. However, even if you’ve hired a reputable web design company, don’t be in a rush to get your site on the Net before you have inspected it thoroughly, particularly for any of these potential problems:

Text Walls

A website, especially one for a business, should entice visitors and encourage clicks. Now, what would make you want to see more of a site you’re visiting, seeing a clean homepage with simple images and a few engaging words for content, or one with nothing but a wall of text that could make your eyes ache before you can even figure out what it’s about? Definitely it’s the former.

Complex Navigation

If you want your customers to keep coming back to your site to do business with you, then make sure that it won’t take them too long just to find the page or content that they’re looking for. Keep it simple and easy to navigate (put a search bar on top of your home page to make things even easier).

Needy Popups

There are two ways to do popup windows on your site: one that gives suggestions or further information to your visitors, and one that motivates them to perform actions like subscribe or post comments before they can continue. The latter will only serve to catch the ire of your clients.

Tuesday, 15 July 2014

Is SEO Really Necessary in the Sunshine Coast?

Yes, of course! At this day and age, it’s a must for you to take advantage of modern technology to improve your business. When it comes to marketing, gone are the days where you solely have to rely on radio ads, billboards, and TV adverts to let people get to know your business better. These days, marketing is also done through social media and search engines like Google. If you want to get on board this new trend, you’ll need SEO.

In case you don’t know what it means, SEO stands for ‘search engine optimisation’, an internet marketing strategy which, to put it succinctly, aims to divert traffic to a certain website by improving its search engine ranking. How exactly this is done varies from one SEO company to another, but it generally involves adding relevant, optimised content, such as articles, blog posts, and news stories, to the website in question.

If you’re not convinced that SEO applies to your business, then you need to be aware that as of August 2013, there are about 16.3 million regular internet users in Australia. Even a fraction of that number means your business can have hundreds of thousands of online customers. What’s more is that majority of these people surf the Web through mobile devices; you wouldn’t be able to reach them if you don’t have an effective SEO strategy. 

Monday, 14 July 2014

Video Games: An Unusual Source for Sunshine Coast Web Design Ideas

The following quote is from Erik Hinton, interactive news developer for the New York Times, during a 2013 interview with Mashable's Denise Lu: "Game designers are lightyears ahead of most app and web makers in asking questions about what interactivity entails and how meaningful play happens." It's a clear indication of how web and game design share a common doctrine. The methods may differ, but graphic designer Anne Miles believes some rules of game design can be applied to Sunshine Coast web design. Does this mean a web designer has to have experience in game design or vice-versa? Perhaps not.

Friday, 11 July 2014

Sunshine Coast SEO Services Believe SEO Still Possible Without Google

Google is so big that many totally associate it with SEO. However, it's really just one search engine. What if one day Google decides to shut down, either for a long time or for good? What will you do if you've spent the past several years pushing your SEO to Google and Google alone? The implications of relying on one major search engine are all too real. If this wasn't the case, then why does the Internet still use Bing and Yahoo? Search Engine Watch contributor Chuck Price lists at least ten tips on making SEO work in the event Google goes dark. Most of these tips form the bulk of many Sunshine Coast SEO services like Marketing theProduct. Alone, their impact isn't as powerful as Google; but together, they can bring in visitors or referrals as much as Google does.